Isn't that obvious?

I just flipped on the TV since I like to have background noise while I pack. I immediately heard the words, "Experts agree that too much sun exposure does increase your risk of skin cancer." Maybe it's because my dad is a dermatologist, but I thought people had know this for years. I've been hearing it my whole life. Heck, when I was in Florida in June I had SPF 70 sunscreen and a hat with me because I know I'm fair skinned, and I burn easily. I also applied the sunscreen at least twice a day. I know most people aren't that careful, but the report also went on to say that most people don't wear sunscreen at all. Jeez! Maybe this is part of the reason dad had to put a message on his office answering machine saying he couldn't currently accept any new patients.